Reading PDF eBooks on an iPad
The recent update to iBooks added PDF support. Unfortunately, the reading experience is no where near as good as the epub experience.
This was a bummer for me since I own quite a few eBooks in PDF format (and converting them to epub does not yield better results).
Thankfully, a tweet from John Grubber lead me to SimplyPDF which makes the PDF experience much more tolerable by allowing you to focus on a particular area of the page.
Here are too screen shots to compare:
The Default View in SimplyPDF

The Focused View in SimplyPDF

While it is no way near as good as a epub in iBooks or mobi in the Kindle app, it does get the job done for now.